Brady Fineske

Brady Fineske doesn’t usually lead with the fact that his college degree is in education, which may seem unexpected given his role today as President of TFO Wealth Partners. Like many advisers, his path into the wealth management industry wasn’t linear — and that’s exactly what shaped the leader he has become.

Before entering financial services, Brady built a foundation in business, sales, and leadership at a young age. While still in college and competing as a collegiate baseball player, he launched his first business and held early leadership roles in sales and marketing. Those formative years taught him accountability, discipline, communication, and what it means to build trust — lessons that continue to influence how he leads teams and serves families today.

Although he initially considered a future in coaching or teaching, Brady discovered that his greatest strength wasn’t confined to a classroom. Teaching, mentoring, and guiding others through important moments — whether in business or in life — became the thread that connected his early experiences to his eventual transition into advisory work.

“I enjoy our colleagues, our work environment, and culture,” Brady said. “And what I enjoy most is having a seat at the table with a family going through a great time or going through a tough time, and being able to deliver peace of mind to them in that situation.”

That desire to serve more deeply is what brought Brady to TFO in 2011, when he joined the firm as a lead adviser after working in a more sales-oriented environment. At TFO, the focus shifted from transactions to relationships — and from products to people.

“Fortunately, we are on a great team that we trust,” Brady explained. “When you’re on the front end, you have to have people in the back believing in and caring about what we’re doing. What’s most important is not selling a certain product or hitting a number, but doing whatever it takes to help a family. That can be helping their child find the right counselor or helping a son-in-law find a church — whatever it is, we want to help. We want to be their first call for a good decision, a tough decision, or just a normal one. If we can be part of their life, we can handle the financial part — and so much more.”

In addition to the opportunity to truly engage with families, Brady credits TFO with providing meaningful professional and personal growth. Just three and a half years after joining the firm, and at only 37 years old, Brady stepped into the role of President of the Investment Advisory company — a milestone he never would have anticipated so early in his career.

Now in his 40s, Brady continues to look for opportunities to grow alongside the firm and values the culture that makes the work meaningful.

“I can’t think of anything I don’t enjoy doing with the people here,” Brady said. “We do monthly team activities, play tennis and golf, and spend time together as couples. My best friends are the people I work with, so spending time together outside of work just feels natural.”